Jason Mlicki
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders. Podcast: Play in new window | DownloadSubscribe: RSS
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success. Podcast: Play in new window | DownloadSubscribe: RSS
Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends. Podcast: Play in new window | DownloadSubscribe: RSS
Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting. Podcast: Play in new window | DownloadSubscribe: RSS
Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them. Podcast: Play in new window | DownloadSubscribe: RSS
Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.” Podcast: Play in new window | DownloadSubscribe: RSS
If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals. Podcast: Play in new window | DownloadSubscribe: RSS
“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them. Podcast: Play in new window | DownloadSubscribe: RSS
Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now. Podcast: Play in new window | DownloadSubscribe: RSS
For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. Podcast: Play in new window | DownloadSubscribe: RSS
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